Market Link
Aggregation, grading and a second buyer to call - so a small producer has a price to negotiate.
2,400
Producers
+41%
Median income change
2
Seasons run
Why it works the way it does.
- Where
- Assam
- Running since
- 2022
- Stage
- Pilot
- Programme
- Livelihoods
A producer with one buyer has no price. That is the whole economics of smallholder agriculture and craft in most of the districts we work in.
Market Link invests in the dull infrastructure that creates an alternative: collective aggregation, grading to a standard a distant buyer will accept, and introductions to more than one purchaser.
It is a pilot and we are treating it as one. Early results are promising and two seasons is not enough to claim anything.
The design decisions.
- 01Collective aggregation points run by producer groups
- 02Grading to a standard remote buyers accept
- 03At least two buyers introduced per product line
- 04Digital records a lender will accept
2,400
Producers
+41%
Median income change
2
Seasons run
Pilot
Stage
The organisations this runs with.
- Producer collectives
- Buyer network
- State agriculture department
Part of a wider programmeLivelihoods and rural enterpriseSelf-help groups, market access and small business support for households whose income is seasonal and precarious.
Uttar Pradesh · ScalingConnected ClassroomsA connected, maintained computer lab in every government secondary school in the districts we work in.
Bihar · ScalingDigital DidiWomen trained as their village's paid digital helper - the person who fills the form, makes the claim, spots the scam.
Odisha · RunningSignal in the StormPre-staged emergency communications in cyclone-prone coastal districts, ready before the season starts.
Fund Market Link, or something like it.
We will tell you exactly what a contribution covers, what it does not, and what we will report back to you and when.
